Sector Application Design & Development
Background and Challenge
The sports entertainment industry has evolved into a global powerhouse, fueled by digital platforms and the ever-growing demand for immersive experiences. With $40 billion invested annually in sports streaming, the sector is witnessing unprecedented expansion. However, this surge also brings challenges in keeping fans engaged beyond live events.
Despite massive investments, digital sports companies struggle to sustain fan engagement outside of live matches, leading to missed revenue opportunities. The existing platforms fail to provide continuous interaction, personalized content, and community-driven experiences. Recognizing this challenge, an African media operator Group partnered with Tata Elxsi to develop an innovative solution that transforms passive viewership into active, immersive participation.
Scope of work
We developed a mobile-first sports entertainment platform for the client, GameSense which revolutionizes sports engagement with AI-driven personalization, gamification, and community interaction, creating an immersive, interactive, and loyalty-driven fan experience.
- Create a mobile-first sports entertainment platform.
- Integrate AI, gamification, and real-time engagement.
- Enhance fan interaction and community-building.
- Optimize user engagement and monetization.
- Deliver a scalable, immersive sports hub.
Solution
We integrated modules into the solution like Gamification, Short-format content & Gen-AI based content delivery and discovery using our UX framework.
To improve monetisation and overall engagement, we designed a hyper-personalised fan wall with a FanZone Shop. Our approach leveraged cutting-edge technologies to address every touchpoint in a fan's journey.
- Implementing emotional design to enhance user delight and loyalty.
- Utilizing Octalysis-based gamification to drive engagement and retention.
- Leveraging social habits to increase content consumption and interaction.
- Enhancing content discovery through AI-driven personalization.
- Creating a seamless omnichannel experience across multiple digital touchpoints.
- Establishing new monetization channels to expand revenue streams.
Impact
Tata Elxsi’s GameSense is changing the way fans engage with sports for an African media operator. This AI-powered, gamified platform makes sports more interactive, personalized, and community-driven. By improving real-time engagement and monetization, we helped the client to boost user retention and brand loyalty. The client appreciated GameSense for its seamless integration and positive impact on audience engagement. The client saw more fan participation, a stronger brand presence, and new revenue streams. Their great feedback reinforces our commitment to innovation and sets the stage for future collaboration and growth in sports entertainment.
