Branding & Graphic Design
User Experience Design
Comprehensive passenger experience design to develop a seamless and integrated Transport System
KMRL seeks to connect Kochi. They understand that connection is vitally essential in order for prosperity to occur. It’s about creating a flow that catalyses growth. Connecting the city end to end. Making physical and emotional connections between people, between places, and between opportunities. Connecting seamlessly to the environment, KMRL endeavors to keep Kochi green.
KMRL is passionately committed to providing a safe and secure, world class transport system that is accessible to all, demonstrative of what Kochi truly stands for, an icon of the unique city it serves. KMRL are not just reinventing Kochi’s transport, they are helping to pioneer a new, brighter future for the city itself – for all of us.
From this ambition came the idea make connections in the city: between people, between people and the city, between people and opportunity : “Connect to Prosper".
To create an integrated passenger experience and translate Kochi Metro’s vision ‘Connect to Prosper’, Tata Elxsi researched to identify the traveler personas, classifying the metro users and defining their needs and aspirations.
The studies led to arising themes where Tata Elxsi worked on translating the themes into enhanced traveler experiences and a series of valuable and differentiating signature services for the Kochi metro brand.
This included developing a brand identity, Tata Elxsi worked in association with Brash Brands to design this refreshed Brand Identity. The touch point ideas across each opportunity of traveler journey. A range of digital features like Kochi Metro mobile application, ticket vending machine user interface, smart card sub-branding and digital signage were designed to encourage passengers to use the Metro for travel.
Intuitive built space experiences, attractive station interiors, apt information design, station furniture, train livery and brand identity and collaterals were also developed to reflect the spirit of Kochi.
Integrating digital experiences in conjunction with the overall customer experience ecosystem enabling them to access services / features across the Metro service in a simple and intuitive manner, we designed a mobile app, to address all the key customer touchpoints across the entire Metro service to ensure a seamless user experience
We designed the Kochi Metro mobile app, to address all the key customer touchpoints across the entire Metro service to ensure a seamless user experience.
Enabling Kochi Metro to become a more seamless transport experience and enable it to go beyond just utility, realizing the big idea – “Connect to Prosper”
Kochi city currently sits of the edge of prosperity. Culturally sophisticated it has a unique buzz. Full of life and passion, it is ready to propel into the future. KMRL is dedicated to put in place the vital structures that will enable this progression.
Beyond just transportation and commuting, Kochi Metro opens up a new way of life that encompasses people, nature and sustainable development, delivering a more seamless transport experience and enable it to go beyond just utility.