DESIGN A READY FOR MANUFACTURE DEMO UNIT THAT EXPLAINS HOW CASTROL OIL PREFORMS BETTER THAN THE COMPETITION
Castrol approached us to help them show the benefits of their new oil with a physical product they could use in stores . The product explains how two dual locked layers provide better protection than the competition by forming a strong barrier around the engine.
Following in-depth brand and competitor research, we entered the concept generation phase, sketching 100’s of viable ideas. The Castrol team were critical in supplying feedback throughout this phase and helped ensure the chosen concept met their needs. A shortlist were shared with focus groups in China to collect market feedback, following which we selected the bridge concept.